Our Values:

• We will always be young. Old is old only when you stop learning, growing and striving to be better. We’ll never grow old because we see opportunity around every corner, because we delight in learning what will help our clients grow young.
• We will have fun. Otherwise, why come into work? We love what we do because we believe we add value to the contentment, enrichment and well-being of other’s lives.
• We will change the world. For centuries, cultures have looked to their seniors as a source of wisdom. Sometimes it seems as if America has forgotten its richest source of knowledge and power—the power of seniors. We will turn the minds and hearts of Americans back toward this remarkable, valuable legacy. We will be advocates for the power of seniors.
• We’ll get rich. Being successful is something we share in common with our clients. Why shouldn’t we share in the wealth? If wealth means money to you, we’ll help you reach your goals. If wealth means friendship to you, then we have an open hand. If wealth means learning, then you’ve come to the right place because we value learning as much as anything we do. If wealth means happiness, then understand our plan is to find happiness every day.
Contact Zillner:
8725 Rosehill Road
Suite 200
Lenaxa, KS 66215
P: 913-599-3230
F: 913-599-0080
Zillner.com


[Back To Top]

[Back To Top]

From the IMMN Honorary Board: Meet Marti Barletta

Marketing to Women: How to Increase Your Share of the World’s
Largest Market
(© 2005; Second Edition, Dearborn, 2006)

Trends: Recognize, Analyze, Capitalize, co-authored with Tom Peters
(Dorling Kindersley, 2005)

PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
(Kaplan, 2007)

Marti Barletta helps organizations get smart about women. She is the author of the groundbreaking book, Marketing to Women, which is now available in 17 languages, and co-author with Tom Peters of Trends (July 2005). Her most recent book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, breaks the story on the unprecedented buying power of women in their prime (ages 50-70) and details why this "silver bullet" segment is the prime source of business growth for the next two decades.

A Wharton MBA, Barletta founded her company, The TrendSight Group, to help companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers, including consumers, corporate executives and business owners. Her consulting clients have included Acton, Allstate, B101, Deloitte Consulting, Ford, Frito-Lay, GE Appliances, Gold Eagle, Logitech, Neuberger Berman, New York Life, Seasonique, Serta, Trade Secret, Toys R Us, Volvo and Wachovia. Recently, Marti has been expanding her proprietary GenderTrends™ principles to apply to recruiting and retaining more women in the workplace as companies prepare for the severe shortage of skilled talent predicted to become a critical limitation on company success within the next three years. Barletta currently serves on the Advisory Boards of Women at NBC Universal, GRAND magazine, International Mature Marketing Network, and Embrace Pet Insurance; and is a member of the distinguished Women Gurus Network.

As the recognized international authority on marketing to women, Barletta has been quoted on CBS Evening News, ABC Money Matters, MSNBC’s Squawk Box and NPR’s Talk of the Nation, among others, as well as in the Wall Street Journal, New York Times, USA Today, Fast Company, Business Week, Entrepreneur and many other publications worldwide. Her dynamic style, command of her subject and passion for her topic have made her a popular speaker at hundreds of corporations and professional associations. Combining gender expertise, marketing experience and a lively sense of humor, her keynotes and workshops deliver eye-opening insights that audiences find highly entertaining and actionable.

[Back To Top]

---

Member Blog
Ageless Marketing
Powered by: Immersion Active

Visit the blog!

[Back To Top]

---

Key Mature Market Dates

...............................................................................

7th Annual What's Next Boomer Business Summit - 2010
Produced by: Mary Furlong
March 19, 2010
Chicago, ILL

Members of Boomer Authority™ will receive a 20% discount off the registration price.
Important: use code MPR1 (place the code in the discount box to receive
your discount).
Boomer Authority™ is pleased to be a Marketing Partner of the Summit.
More summit details here

...............................................................................

The Retail & Marketing Conference
March 2 - 4, 2010
San Francisco, CA
Whether your customers are online, in the store, or on the phone, you need to communicate effectively to build the relationship. This event will examine the challenges and strategies of blending traditional and digital channels to best reach, engage, and retain the consumer.
Presented by: Shop.org and the Retail Advertising and Marketing Association.

More info coming soon.

[Back To Top]

---